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How Much Does The Netflix-Sony Deal Affect The “Streaming Wars?”

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It feels like every few days now that, yet another streaming service is announced; HBO Max, Disney Plus, Paramount Plus, Peacock, the list goes on. So, it was very refreshing to see the news broke recently that streaming giant Netflix had made a deal with film studio, Sony to distribute all Sony films exclusively on Netflix after their initial theatrical run as of 2022. This is undeniably a huge deal, but how much does it affect the streaming wars?

Well first, this is a huge win for customers and fans of films and TV shows because we get more content on Netflix and we don’t have to pay for yet another streaming service. That is fairly simple and obvious, but how and why is this a win for Netflix? Well, often people’s biggest concern or complaint about Netflix is its lack of interesting intellectual property (IP), and that eventually, all film studios would leave Netflix to make their own streaming service and it would have to rely exclusively on original content. That started to become a reality; at one point, Netflix bought the streaming rights to many Disney films, Warner Bros films, Paramount films, etc. and when these studios saw the success of Netflix, they took their IPs back and made their own streaming services. And when competing with streaming services like HBO Max, which has the rights to DC Comics, Harry Potter, Mad Max, or streaming services like Disney Plus which has the rights to Star Wars, Marvel, National Geographic, Netflix’sStranger Things’ couldn’t really compete with that. It really seemed like only a matter of time before Sony announced their new streaming service, but they didn’t. They cut a deal with Netflix and integrated into a pre-existing streaming service. This means that Netflix will have exclusive streaming rights to Spider-Man, Ghostbusters, Jumanji, and after he left Miramax after the Weinstein scandal, Quentin Tarantino’s future films will be Sony properties too. This won’t just be an initial boost of subscribers, but the consistent influx of brand-new Sony films, like the much-anticipated sequel to the Oscar winning animated film, Spider-Man: Into the Spider-Verse, or Venom 2: Let There Be Carnage, going to Netflix will retain subscribers too. Obviously then, this is a huge win for Netflix but why is it so good for Sony?

Spider-Man: Into the Spider-Verse 2 teaser poster.

Well in my opinion, Sony integrating into an established streaming service is the best move they could’ve made. It’ll save them money on creating a streaming service, advertising their own streaming service, making original content for that streaming service. Instead, they can slip into Netflix’s catalogue easily and cheaply. Also, Netflix isn’t just another streaming service. Netflix is the original streaming service. If it weren’t for Netflix, Disney Plus, HBO Max wouldn’t exist. Netflix is the biggest streaming service in the world, clocking in at a whopping 203 million subscribers, over double Disney Plus’ total and considering that Disney is one of the biggest media conglomerates in the world it having half of Netflix’s subscribers goes to show how successful and powerful Netflix is. So, Sony going to them is a huge benefit for Sony; Netflix is already available world-wide, compared to Warner Bros’ HBO Max which is only available in the US for now, Netflix has an established brand, most people are already subscribed to Netflix so, as I said, Sony really can slip in quietly without doing the leg work of creating a new streaming service.

How does this impact the wider streaming wars? Well, Sony have just given Netflix a massive boost and this is a huge deal. As I said earlier, Netflix’s main concern was a lack of IP, well now they have a major film studio in their pocket that can compete with the likes of Warner Bros or Paramount, as well as brand new films every month or even more often from Sony. Netflix is basically now operating as if two major studios were making original content for it, as opposed to just one. Regardless of this Sony deal, though, Netflix has something you can’t buy or manufacture or cut a deal for, which will always give it the lead in the streaming wars: its reputation. Netflix is so influential that its name has become a verb; Netflix and Chill, and that’s when you know you’ve made it (look at Google compared to Bing, Bing might be better in every way, but no-one is ever saying “hold on, let me Bing it”). Netflix hasn’t quite hit eponym status (when a brand name virtually replaces the name of the actual item, like Jacuzzi or Band-Aid), but it’s slowly getting closer and closer. It’s definitely synonymous with streaming; in 2017 there was a survey in the US in which people were asked to name their favourite Netflix shows, many people named shows that aren’t from Netflix, they were just using Netflix as a synonym for streaming. But most importantly, Netflix is the incumbent king of streaming. And it’s very difficult, even for a legendary company like Disney, to defeat the incumbent. Netflix has become a staple must-have thing in people’s homes, it replaced traditional TV for many people; people won’t unsubscribe from Netflix just because Disney have a new streaming service; they’ll just pay for both. Netflix has also had a huge head start, they’ve been doing this since 2007 they have had over a decade longer than other studios to perfect every detail about the content, the user-interface, the algorithm, which all takes years to do. 

My point is that even if Disney Plus, which is Netflix’s biggest competition, surpass Netflix in subscribers, in quality, they will never, can never, surpass Netflix’s reputation and impact simply due to the fact that Netflix did it first. Netflix has a monopoly, not on streaming itself, but on the way in which we perceive streaming. Everything from the fact that, as I said, Netflix is synonymous with streaming and has become a verb, to the way Netflix’s original shows and films have a short, quippy Netflix logo accompanied by the now famous ‘baduum’ which now every streaming service has some variation of. Which seems obvious, but it isn’t. No TV network or film-studio had a short intro like that for content before Netflix did. They, of course, have long logos (even Netflix has one of those that only plays in cinemas), but not a quick, one-note, two-second logo. Because of things like this, Netflix will always have a lead in the streaming wars, they pioneered streaming. Netflix also have made such an impact on the world of film and TV that they became the first streaming service to win a Golden Globe, an Emmy, and even an Oscar. They’ve worked with acclaimed actors; they even made a Scorsese film in 2019. They have firmly cemented themselves in this industry and they aren’t going anywhere. So, to actually get back to my point, the way this Sony deal with Netflix affects the streaming wars is by adding to Netflix’s longevity, certifying that it won’t be threatened by major studios starting their own services. Netflix have been consistently signing deals with popular directors, actors, writers. They’ve worked with Martin Scorsese, Guillermo Del Toro, the Coen Brothers, Alfonso Cuarón, but this is the first deal they’ve signed, not just with a person who agrees to do three films, but an entire studio for exclusive rights to everything they make.

Director, Alfonso Cuarón after winning three Oscars for his Netflix film, Roma

The streaming wars, though, aren’t what most people envision when you say ‘war’. There won’t be a winner of this war. It will go on forever, companies like Apple or Amazon aren’t fighting to become the next Netflix, they just see how lucrative the industry is and want a slither of the pie. There will be services at the top and services at the bottom but to say that there will be a single winner is just wrong. I remember Disney Plus was prophesized to be the death of Netflix, but it barely left a dent, and a year after Disney Plus’ launch, Netflix was operating as if nothing happened, and Disney Plus is operating and growing too. Disney hasn’t taken any of Netflix’s pie, they’ve just baked their own. In the world of filmmaking and distribution, Disney may be the top of the food chain, but streaming is Netflix’s house and Netflix has had its foot firmly in the door far too long to be thrown out regardless, but this new deal with Sony extends its lead and industry dominance even further.

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Comic Book Movies

Deadpool & Wolverine | Official Teaser

The irresponsible hero Deadpool will change the history of the MCU with Wolverine!?

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Genre:

Action, Comedy, Sci-fi

Release Date:

July 26, 2024

Director:

Shawn Levy

Cast:

Ryan Reynolds, Hugh Jackman, Morena Baccarin

Plot Summary:

The irresponsible hero Deadpool will change the history of the MCU with Wolverine!?

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Disney

Snow White Will Be The Worst Live Action Disney Remake: Here’s Why

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It’s no surprise that Disney’s latest foray in the live-action space has come to remaking the animated classic Snow White and the Seven Dwarves. Admittedly, the remakes are not inherently bad but this latest Marc Webb project may be the straw that breaks the camel’s back. Many of the remakes have been criticized for lacking the magic and charm of their animated counterparts. That may be true in some cases but Snow White seems like a remake to take the cake for that and the film hasn’t even been released. 

Not only does it seem that the film is going against the grain of what made the 1937 film so memorable, it decided to delay its release to 2025, which is usually not a good sign. 

Snow White isn’t a love story anymore

Rachel Zegler as Snow White

Rachel Zegler as Snow White

According to lead actress Rachel Zegler’s comments, “People are making these jokes about ours being the PC Snow White, where it’s like, yeah, it is—because it needed that. It’s an 86-year-old cartoon, and our version is a refreshing story about a young woman who has a function beyond “Someday My Prince Will Come“.

 

Having a character go beyond a love story is perfectly fine, but when filmmakers are remaking a classic tale that was largely based around the idea of romance and a strong love story, not making romance the focus of said remake will only lead to undercut what the 1937 film achieved. 

 

Zegler herself

Zegler

Zegler

It may not be Zegler’s fault that she was cast and is a larger problem that relies on Disney but the fact that the Mouse House cast a Columbian instead of a white actress when the movie is called “Snow White”, not “Off White”. 

 

Destroying the fabric and race of who Snow White is supposed to be almost makes it an insult to the character. She’s a great actress but this was not the vehicle for her.

 

Cast comments and director silence

Director Marc Webb

Director Marc Webb

Zegler has not done herself any favors by practically spitting on the legacy of the 1937 film and she and the filmmakers have decided to not only make a love story but also add (mostly) CGI dwarves instead of real actors. 

 

Moreover, director Marc Webb of “The Amazing Spider-Man” duology has been radio silent about the movie and apparently has been tapped to direct a Bermuda Triangle movie. That’s all probably because he knows that “Snow White” is going to suck. 

 

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Disney

Disney’s Latest Star “Wish”

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Ariana DeBose as Asha in Wish (Disney)

Plot

Walt Disney Animation Studios’ “Wish” is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force—a little ball of boundless energy called Star. Together, Asha and Star confront a most formidable foe—the ruler of Rosas, King Magnifico—to save her community and prove that when the will of one courageous human connects with the magic of the stars, wondrous things can happen.

Ariana Debose as Asha in Wish (Disney)

Movie Review (no spoilers)

The film is inspired by Disney’s centennial, which ties together a central theme across most of the Disney-related stories — of wishes and dreams coming true. One can view it as the origin story for the wishing star, albeit a funny star. Disney delivers a feel good story filled with humor and the occasional teases and links to other Disney-related works. Ariana DeBose braces the big screen as the hero, Asha who discovers a sinister secret about King Magnifico and his use of the wishes.

Ariana’s performance performance is amazing and I enjoyed listening to the songs she performed. I foresee “This Wish” topping the charts at Spotify soon.

This Wish by Ariana DeBose (Spotify)

Chris Pine plays the part of King Magnifico and delivers a good performance as the villain. We hear him sing a song alongside Ariana, At All Costs.

At All Costs by Chris Pine & Ariana DeBose (Spotify)

The story delivers the usual fun characters that Disney brings along in all stories, amazing graphics of a magical world, and an amazing song library for everyone to listen to. This movie is excellent for young and old, delivering a feel-good movie for all. Wish is yet another treasure in the world of Disney.

I’m really excited for the next 100 years of Disney magic. The movie Wish has the potential to become a sequel, or even provide potential spin-offs exploring the wishes and dreams of others in the magical Disney Universe.

My wish is for more many more years of movie magic from Disney. What is yours?

My rating is a 4 out of 5 for Disney’s Wish. Watch at a cinema near you and join in the Disney centennial celebrations!

Wish Official Trailer (Disney)

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